After keeping its new brand under wraps until now, Rehau is finally giving away a few more details about what lies behind the new Agila brand which will be launched at FIT.
The big news for Rehau customers is that Agila is all about doors – and specifically specialist door solutions which give Rehau fabricators and installers lots of new sales opportunities.
The first product to be announced is a multi-pane Agila sliding door with modern, contemporary aesthetics and attractive slim sightlines to let more light in and give better views out.
It comes with all of the usual Rehau guarantees of easy manufacture, fast installation and a premium quality finish, as well as a few ‘clever innovations’ to set it apart from the competition.
According to Rehau, there will be other ‘exciting elements’ from the Agila range on the FIT Show stand as well – all showcasing, as the name suggests, the ‘agility’ and ‘versatility’ of the range.
Rehau Authorised Partners will also be launching a new online marketing portal called 360°Performance, developed directly in response to customer research and feedback.
360°Performance offers fully personalised support materials, and visitors to the stand will be able to try it out for themselves, and see how easy it is to create their own literature, advertisements and showroom displays, making the most of their connections with Rehau but allowing them to promote their own brand as well.
