Rehau is adding three new finishes to its range of foiled profiles, strengthening its claim to offer the most complete colour package in the industry.
Windsor, silver birch and smooth basalt grey are being added to the Rehau Total70 range, bringing the total number of colours and finishes available to 24.
Crucially, like the rest of Rehau’s foiled profiles, these are available in low minimum order quantities and with consistently reliable lead times, giving fabricators the flexibility they want to be able to take advantage of sales opportunities in the booming coloured PVC-U sector.
Colour swatches featuring the new additions to the range will be on their way to Rehau customers shortly, along with a new ordering guide. This includes a user-friendly matrix showing all of the standard and non-standard colour options available across all of Rehau’s profiles and ancillaries to make ordering even quicker and easier.
The three new finishes have been introduced as a result of detailed market analysis carried out by Rehau’s product management team.
Newly appointed product assistant, Meg Durrell, who is responsible for tracking sales and supporting customers buying foiled profiles, said: “After traditional woodgrains, our grey foils remain our most popular options by far – in fact, our combined sales of smooth and grained anthracite grey profile last year easily outstripped both mahogany and golden oak.
“The market is always looking for the next new differentiator though and we’ve identified the taupe coloured Windsor and the grey tinted silver birch as the ones to help our customers win new retail sales.
“Alongside anthracite grey, we already offer slate grey in a smooth finish, so smooth basalt grey is an obvious addition for the commercial sector where it’s already a popular colour option.”
Rehau’s marketing and technical director, Gareth Jones, pointed out that Rehau’s strength in this sector is not simply down to the breadth of its range. He added: “Rehau is focused on offering a clearly defined range of colours from stock, with a clear competitive pricing strategy and with consistent and reliable lead times.
“The feedback we get from customers is that this strikes just the right balance between offering the optimum level of choice without compromising on either prices or logistics.”
