Glass processor and producer, AGC, has a new product website, aiming to promote its passion for glass, and to resource target audiences with a fully integrated hub about relevant AGC products and services. The website’s content aims to be inspirational, ranging from case studies through to customer testimonials and innovation stories. The idea is to inspire existing customers, architects, installers and homeowners.
Easier navigation based on user profiles
The new YourGlass website features improved navigation and functionality, designed to provide a relevant and customised user experience for four key target groups: distributors and processors, architects and specifiers, installers, and homeowners. After selecting their profile and country, visitors are guided to relevant product information and documents, including links to digital tools, such as AGC’s ‘glass configurator’.
“Customer-centricity has always been our priority, since we aim to deliver an outstanding customer experience,” said Denis Ramboux, sales and marketing director for AGC Glass Europe. “One of our underlying principles is to provide the best possible tools, enabling our customers to be more autonomous and efficient in their everyday work. The YourGlass site is one of the cornerstones in this approach.”
Fast, easy and fun
By taking each target group on a customised journey, AGC strives to better guide visitors through its extensive portfolio of products and tools. The team behind the website hopes that distributors and processors will easily find product information and documents while also being prompted to explore new innovations. Their hope for architects and specifiers is that they will be inspired by relevant case studies and customer testimonials, and will be able to explore different lifestyle themes, applications and glass features, so they can find the best possible solutions for their projects.
Installers can use the website to learn more about glass and its many applications through tutorials and case studies; They can also access useful accessories. The team hopes that homeowners can explore the many applications and features that glass offers for their homes.
“When it comes to our digital transformation process, our motto is ‘fast, easy and fun!f” said Denis. “The new YourGlass site takes this approach for every audience we cater to. And this is just the start. From this foundation, the YourGlass experience will evolve into even more personalised journeys, including private login areas for customers and architects offering access to certain functionalities. More to come soon!”
Main functionalities
The new site is the result of a thorough strategic and analytical process that included extensive teamwork with internal and external stakeholders, all uniting to to deliver the best possible experience for customers. The site’s main functionalities include:
• A customised user experience based on four navigation profiles,
• an easy search tool for products and services by type of glass, key features, lifestyle theme and application,
• a vast choice of inspirational content: innovation stories, news, ‘AGC Expert Corner’, customer testimonials, tutorials and architectural reference case studies, including extensive image galleries,
• regularly updated, country-specific news,
• direct access to online tools, such as ‘glass configurator’ and product catalogues, and
• a comprehensive document library.
The site is available in nine languages: German, English, Spanish, French, Italian, Dutch, Polish, Russian and Czech. The information displayed will vary depending on product availability in each market. Users can explore our brand-new site at www.agc-yourglass.com.
