In January 2015, TruFrame created what it describes as a ‘multi-disciplined, in-house marketing function’ to help serve the needs of its customer base. In the first year this dedicated department has carried out a variety of marketing projects.
Investment in Apple Mac hardware and Adobe Creative Cloud software has been the foundation to what is described as a ‘state of the art, creative marketing team’.
Led by marketing manager, Simon Box, professional graphic designers and marketers Chris Skeggs and Dave Brewin, make up the team, which, last year, worked with more than 50 customers on a range of projects, from refreshing or creating brands to internal brand guidelines, targeted direct mail campaigns, email shots, disruptive marketing, vehicle livery, building signage, showroom POS, advertising, videos, social media, photography and of course brochures (both corporate and retail facing).
Some of TruFrame’s biggest customers have taken full advantage of the free design services and have reportedly seen up to 40% growth in some cases when executed alongside the now very successful Double Glazing Network, which also celebrates its one-year anniversary this month.
National sales manager, Paul Tranter and his external sales team now have what is described as a ‘stealth’ sales support team that can quickly react to any customer request with ‘creativity, clarity and speed’.
With frame counts now regularly exceeding 3,500 per week, the new marketing function has reportedly proved a ‘valuable bolt-on’ to TruFrame’s quality, hand finished products.
Simon Box commented: “The entire team is ‘out of industry’ which in my eyes enables us to break the mould in terms of giving window and door installers fresh ideas on how to generate new business. We are extremely hands-on with all of our customer’s requirements, having built valuable rapport amongst many and acting as their own bespoke marketing team.
“Our most recent B2B ‘Complete Package’ campaign has proved a real success in attracting new customers and reminding existing customers to take advantage of this unique in-house service.”
See the ‘Complete Package’ video on TruFrame’s YouTube channel.
For more information call 01664 410 140 or email marketing@truframe.co.uk
