New composite and PVC-U panel doors from Hurst are now available to view in customer showrooms, which represent a network of 1,800 installers.
Mark Atkinson, sales director at Hurst Doors, said: “Our aim has always been to support our customers by providing them with the best products and tools to succeed.
“By showcasing our new door styles in showrooms, we are giving homeowners the opportunity to explore and appreciate the variety and quality of our range up close. This not only aids in making a confident purchase but also drives the success of our customers in meeting market demands.
“The fact that we have a large and growing customer network doesn’t put us off either, because we believe it is a powerful marketing message at the point of sale.”
Among the showcased products are the Monaco One featuring the Verona from and the Harmony Glass Range, and doors such as the Composite Two Thirds and new Select Solo from the new composite door collection, launched later last year. Both the latest composite door and PVC-U panel collections have been well-received by customers and homeowners.
The Monaco One PVC-U door panel style offers a contemporary composite aesthetic, bringing a modern and aspirational look to Hurst’s PVC-U door collection.
“Our panel range remains a significant part of our business,” Mark said. “Despite being a mature product, the demand for new styles and colours continues to grow. The Monaco One is a testament to our commitment to innovation and meeting our customers’ needs.”
The Harmony Glass Collection includes contemporary etched effect geometric designs that provide an elegant 3D effect on both sides of the double-glazed unit.
“Our Harmony Glass Range has grown in popularity within our composite door range due to its unique and sophisticated design,” Mark said. “By expanding this range into more styles in our PVC-U door panel collection, we are supporting our customers in offering diverse and attractive options to homeowners, and helping them stand apart from competitors.”
Mark added: “We are further helping to support customers with our ‘You’re Home with Hurst’ 65-page lifestyle brochure, which interacts seamlessly with a new generation of assets that allow our customers to provide their customers with the ultimate retail experience and guidance when choosing the perfect door for their property.”
These assets include the new Hurst Augmented Reality Composite Sales Tool, which allows homeowners to superimpose a selection of Hurst’s most popular composite door styles (including Classic, Cottage, Contemporary, and Designer collections, plus its wide choice of furniture, colour, and glass options) against their property using their mobile phone or tablet, and short professionally created videos, which are accessed via a QR code.
“And Hurst Live, our exclusive 24/7 online portal, provides full visibility and access to orders including order history and delivery tracking, as well as a wealth of resources to help customers manage their account and market their business,” Mark says.
“Ultimately, we aim to equip our customers with high-quality products, coupled with leading business and marketing support.”
