Freefoam Building Products has launched an updated colour brochure, to showcase its fascia, soffit and gutter range. Recent window and door sector research points towards an increase in colour. With statistics like “Only 58% of PVC casements in 2021 were unfoiled”, the trends are clear to see.
Research indicates that traditional woodgrain colours – such as Rosewood, Golden Oak and Mahogany – are gradually reducing in popularity, and that shades of grey are still desired by homeowners. Anthracite Grey leads the pack, closely followed by dark grey and the paler Agate Grey.
Fascia, soffits and gutters are no different. Freefoam has seen the same trends, with colour and woodgrain orders in the last two to three years increasing by 5% as a proportion of total sales. The new brochure explains Freefoam’s full colour range, and the options available to installers and homeowners.
Featuring unique Colormax technology, the brochure explains the manufacturing process that produces fascia, soffits and gutters with a solid colour finish. A strong PVC-UE foam core is simultaneously co-extruded with a protective colour top coating of rigid PVC-U skin, creating a smooth, strong and hard-wearing surface.
The new brochure also includes woodgrain options for boards and window trims, as well as information about Freefoam’s range of colour matching fixings, Plastops, so that installers can fit a truly coordinated project. There is information about marketing materials and tools to sell colour, instructions on the care and installation of colour products, and a handy, fold-out summary of the full product range. The new brochure showcases Freefoam’s significant colour product offering and its commitment to providing colour roofline solutions to the home improvement market.
Louise Sanderson, Freefoam’s UK marketing manager, explained: “We know that colour roofline is a valuable opportunity for our stockist customers and the wider installer network, so we want to make colour easy to upsell. This brochure gives customers all the information they need to promote colour at the trade counter, for installers to quickly see and understand the colour options available to them, and to help the whole supply chain sell more of these value-added products.”
