Manufacturer of solid, secure and stylish composite doors, Endurance Doors is marking the first anniversary of the opening of its dedicated consumer focused showroom.
Since its opening 12 months ago, the innovative form of sales support has enabled numerous Endurance installer partners to enjoy a 100% success rate in converting homeowner enquiries into actual orders.
“Endurance Doors has always recognised that our relationship with our installer partners is symbiotic,” explained Russell Hensman, group marketing manager at the business. “The better they do, the better we ultimately do and that’s why we remain committed to not offering them high quality products but also the highest levels sales support.
“The opening of our showroom in 2022 demonstrates the strength of that commitment. It adds to a range of other sales tools we offer such as professionally produced literature and digital assets like videos and online case studies.”
Located in Brigg, North Lincolnshire close to its main manufacturing site, the Endurance Doors’ showroom allows homeowners to experience a full range of the brand’s doors, hardware and accessories first-hand.
Installers can either attend the showroom with prospective customers or they can advise customers to visit of their own accord. In this latter case, Endurance Doors’ dedicated showroom team can do the selling on the installer’s behalf before passing the sale back to them.
To ensure installers and their customers can benefit from the showroom regardless of where they are located in the UK, Endurance Doors also offers virtual appointments. These are fully interactive and are conducted on a 1-2-1 basis by a showroom specialist using the very latest video conferencing technology.
Installers who have used the showroom to great effect include Savills Glass. Located in East Yorkshire, this business has been fitting windows, doors and conservatories for homeowners across the Yorkshire and Humber region for 35 years.
It has sent dozens of customers to the Endurance Doors showroom and every single one of these prospects has gone on to place an order.
Julian Savill, managing director, said: “In the past, if potential customers wanted to physically see a door before they placed an order, they would have to view whatever we had in stock waiting to be fitted.
“This meant they could only ever get a limited glimpse of the wide selection of Endurance Door styles, colours, hardware and accessories we offer. As an operational rather than retail focused site, our premises are also not wholly conducive to selling.
“In the year since its opening, the Endurance Doors’ showroom has proven to be a real asset. It has become a valuable, on-tap resource that’s like having our own showroom but without the associated costs of establishing, running and staffing one.”
Summing up, he added: “Aside from ensuring an enhanced customer experience, the showroom has given our business a boost. Our team can now spend less time selling doors – and more time fitting them.”
