Apeer has developed a new showroom kit for trade partners to help promote the leading composite door brand’s range of unique, magic wreath holders.
Originally launched at the 2023 Fit Show, the magic wreath system was conceived and developed by Apeer after feedback from homeowners who wanted a better way to attach seasonal wreaths to their new composite entrance doors.
By using strong magnets that are hidden within an Apeer composite at the manufacturing stage, a wide range of stunning wreaths can then be securely attached to the exterior, delivering an exciting USP for installer customers and introducing a new way for end users to personalise their property and add kerb appeal.
Asa McGillian, Apeer’s managing director, commented: “We enjoyed a strong surge of interest in the launch campaign for our magic door wreaths, which is perhaps unsurprising as it’s a product that is entirely unique to Apeer – there are no other composite door manufactures that can offer anything else like it.
“And we know it’s a popular option with end users because attaching large, heavy wreaths with plastic suction cups doesn’t always work and in bad weather, or with heavy use of the door, they often fall off or are blown away and damaged.
“The hidden magnet system that we developed means a wide variety of wreaths can be attached, without damaging the door and will remain securely fixed even on windy days,” he continued.
Apeer’s latest showroom kits will allow trade partners to promote the benefits of the magic wreaths with a range of valuable marketing materials that include high quality posters, stickers, fliers and door hangars, as well as specially designed ‘wreath boards’ that can be attached to showroom doors that haven’t been specified with the hidden, internal magnet system.
Asa said: “Our wreath magnet system can be applied to 35 door designs in our range, during fabrication. Our new showroom kits give our trade partners the opportunity to promote this fantastic feature to their consumer customers, who can then scan a QR code with their smart phone to access more details.”
Apeer is currently offering its magic wreath holder option as a free £250 upgrade until 1 September 2024, providing installers with yet another valuable selling point to win sales in the competitive composite door market.
