Yale has appointed Jermaine Hoffman as its new digital marketing executive. Jermaine recently joined the team at the Willenhall office, in Walsall, West Midlands, and brings a wealth of knowledge and skills, including several years of digital marketing experience.
Jermaine’s previous roles include working as marketing manager for a UK packaging distributor and marketing executive at the UK’s largest independent delivery network. At Yale, he will be responsible for digital marketing, primarily focussing on the company’s website and social media presence.
“Working for a globally-known brand, and the market leader for home security, is a fantastic opportunity,” said Jermaine. “Having grown up in Willenhall, Yale is a brand that I’ve always aspired to work for, and I’m really looking forward to getting stuck in.
“While the Yale name comes with a respected heritage, it’s great to see how the company is also adapting to developments within the industry, such as the growth in smart technology. I’m looking forward to taking on challenges in this new area.”
Gemma Diratzonian, Yale’s marketing manager, said: “Jermaine is a great addition to the marketing team, and I know that he will bring a fresh outlook and approach to the business. As a company, we are committed to strengthening and developing our team so that we can continue to offer our fabricator and installer customers the best service.”
Outside of work, Jermaine is kept busy with his young family and is a fitness fanatic who likes to spend time at the gym and playing basketball. For information about Yale Door and Window Solutions, and its full range of products, visit yaledws.co.uk or follow @YaleDWS on Twitter.
