Sheerline’s newest appointments are set to bolster the sales team and support its ambitious expansion plans. In just two years, the Sheerline brand has gone from strength to strength, according to the business’ representatives, building a reputation for being one of the most innovative aluminium window and door systems on the market. The brand was successfully launched after its Derbyshire manufacturer, Garnalex, spotted a gap in the market for premium, UK-made aluminium windows, doors and roof lanterns that offered easy fabrication and installation, exceptional thermal efficiency and stylish, consistent aesthetics.
The newest member of the Sheerline sales team, George Esler, area sales manager, is to look after customers based in the north. As part of his new role, he is supporting installers and fabricators who are ready to switch to Sheerline’s Part-L-compliant, fully matched system.
Having previously worked for Window Ware as an area sales manager, George brings a wealth of valuable industry experience to the Sheerline role and is set to play a crucial role in helping new and existing customers get the most out of the Sheerline range.
Tony Basile has been promoted to Sheerline sales director. He has worked for Garnalex CEO Roger Hartshorn since 1991, at Eurocell, Liniar and now Sheerline. In his new role, Tony is responsible for the sales team and spearheads growing the Sheerline brand.
Tony said: “As we grow, the intention is to expand the team and make sure we continue to give our fabricator network the continued high level of support and guidance they have become accustomed to. We want to make sure that all our fabricators feel wanted, needed and respected.”
Putting new members of the sales team in place now is set to ensure that Sheerline achieves its strategic growth targets without sacrificing the high levels of customer service its customers value. Part of the ethos behind Sheerline is continual investment, both in cutting-edge equipment and the people who help turn the Sheerline vision into a reality. To date, this investment has enabled Garnalex to establish one of the most modern and efficient aluminium facilities in the UK, with an experienced and knowledgeable workforce.
Roger Hartshorn, Garnalex’s CEO, said: “The strategic decisions we are making now will take our business to the next level. We’re putting the right people in the right positions to help us improve our systems while maintaining our efficiency.”
“It is a pleasure to work with such a dedicated, hardworking, and knowledgeable team,” he added. “I look forward to seeing our strategic vision come to fruition.”
