Universal Trade Frames is embracing a new chapter with a refreshed logo, part of a brand evolution that reflects the company’s commitment to innovation.
The new look aims to bring a fresh feel across all channels and set the stage for the launch of an updated website.
Since its founding in 1996, Universal Trade Frames has been a trusted name in the UK trade market, providing high-quality windows, doors, and conservatories to installers nationwide.
Universal Trade Frames has invested significantly in its offer to become the go-to trade supplier for the the Residence Collection, Optima Flush from Epwin, and Spectus Vertical Sliding Sash Windows.
Richard Hammond, Sales Director at Universal Trade Frames, said: “We want to be sure that our brand feels current and relatable, not just through our products but in the way we present ourselves.
“Our new logo marks a fresh direction, something that aligns with today’s aesthetics but still feels true to who we are.”
The new logo is the first in a series of updates, with a redesigned website set to launch soon.
The website will be more user-friendly, offering updated resources, straightforward navigation, and tools that will make the ordering process easier for installers.
Universal Trade Frames aims to create a more convenient and supportive digital experience that keeps pace with the needs of today’s trade market.
“Our rebranding isn’t just about changing the logo or colours; it’s about connecting more closely with our customers,” says Richard.
“We’re putting effort into every detail, from the new look to how the website functions, so that our customers have a great experience from the moment they interact with us. We want our brand to reflect that we’re right there with them, ready to support them every step of the way.”
