Roofing systems company Ultraframe has launched a marketing campaign featuring farm animals, to highlight the key selling points of its Ultraroof tiled roof system. Animals pictured in the campaign ads include cows and sheep.
Alex Hewitt, Ultraframe’s marketing director, said: “The animals in our new Stand Out with Ultraroof adverts stare at you right from the pages of the magazine. Not only are they very eye-catching, they are also sure to bring a smile to people’s faces, which is much needed at the moment.”
He added: “Of course, the adverts also have a strong purpose, which is to remind installation companies that Ultraroof can really help then stand out from the competition. Firstly, because Ultraroof is the best-looking solid roof on the market, preferred by eight out of 10 homeowners during independent research, and secondly because the clear USPs of Ultraroof around fire-testing and BBA accreditation help Ultraroof installers win business from other competitor systems. The on-site training and sales and marketing tools can really improve their customer experience to set them apart from the competition too.” Find out more about Ultraroof here.
