Within 24 hours of launching the new Ultraframe sales app, more than 250 retailers have downloaded it according to Adam Wilde, digital marketing manager at the company.
Previewed at The FIT show and launched in recent weeks, the new app is said to offer the ‘ultimate retail experience’ for the customer enabling the sales consultant to ‘seamlessly and effortlessly’ share literature and video content, ‘safe in the knowledge that the information is bang up to date’.
Adam said: “We’ve developed a number of tools that enable us to do two things. First, understand the end consumer better and second, give our retailers powerful resources that both excite and reassure the end consumer during the sales process. The app does both. It ensures our network partners have got immediate access to all of our marketing materials both in the showroom and the customer’s home – without the need for wifi. The app also tells us which resources are popular, what people are searching for and sharing – all of which feeds our development.”
Combined with ‘authority passwords’ the app is set up to enable the business owner to set different levels of access depending on their role. To further enhance the app, Ultraframe has launched what it claims is the UK’s first virtual reality showroom. With the addition of goggles, Ultraframe says it is the first retailer in the home improvement space to adopt experiential marketing techniques to inspire consumers.
Adam added: “The beauty of the showroom is that it’s available to all our customers – those with a physical showroom and those without. But critically, it enables home owners to virtually step inside a number of our extension systems and feel the difference between the structures. We recognise that extending your home is a huge decision so making the right choice about what’s right for your needs and your property is essential. The virtual reality showroom really does bring the Ultraframe range to life and enables the homeowner to make a more informed choice.”
The Ultraframe sales app is available on the Apple App Store and Google Play.
