Ultraframe plans to showcasing and launch its latest innovations in roofing technology at the Fit Show, one of the UK’s only dedicated events for the window, door, flat glass and components market. Fit Show is scheduled to take place at Birmingham’s NEC, from 25 to 27 September.
The innovations showcased by Clitheroe-based Ultraframe will help installers and builders create the Grand Designs-esque look demanded by today’s discerning homeowners, the business claims. Ultraframe’s recently launched range of contemporary garden rooms will also be displayed at the Fit Show, at what is expected to be a large, prominent stand where the Ultraframe team will be on hand to explain more about the latest additions to Ultraframe’s product portfolio.
Commenting about the company’s return to the industry’s premier show, Alex Hewitt, Ultraframe’s marketing director, said: “After the restrictions of the last 12 months, we are thrilled to be able to interact with the industry on a face-to-face basis at The Fit Show. While it’s been a challenging time for us all, it has also been a busy period for most of us in the industry, and we have seen new trends emerging as consumer’s needs have changed during the pandemic and beyond. We have already provided a fantastic solution to the huge demand for a space in which to work from home, with our range of garden rooms, which people will be able to see and touch for the first time at the show.
“We will also be launching a number of exciting new roofing systems and innovations which our research and development team have been working hard on over the last year. It’s no exaggeration to say that these systems are groundbreaking innovations that will change the way that installers and builders add space to homes forever, and we’re extremely excited to share them with visitors to our stand.”
In addition to the new systems on display, Ultraframe will also be showcasing important enhancements to current systems, as well as demonstrating the further bolstering of its marketing support offering. Nickie West, Fit Show’s event rirector, said: “Ultraframe is a brand leader in every sense of the wordm and we are proud to announce that they will be part of the Fit Show 2021 lineup. The fact that Alex and the team have selected Fit Show as the launchpad for the next generation of Ultraframe products is testament to the power of live events within the wider marketing mix.
“Our visitors will be able to see several products for the first time at Fit Show, and the new Ultraframe Garden Rooms will sit within our brand new Outdoor Living feature. We have developed the Outdoor Living feature to reflect the growing demand for products that enhance homeowner outdoor spaces and we’re excited that Ultraframe will be part of it.” To see the latest roofing innovations from Ultraframe, visit stand H6 at The Fit Show.
