Wiltshire-based home improvement specialist TWC has announced ambitious expansion plans that include the opening of a new £250,000 showroom in Swindon. TWC has been supporting homeowners for 30 years.
TWC’s new facility is the former home of the Blade Motor Group. It will provide the family-run company with the space to create a huge window display, a big door showroom (potentially the largest in that part of the country) and seven conservatory displays, to stir the imagination on home designs.
The move follows the end of a challenging 18 months, which saw the firm adapt to a new way of working and embrace more digitally focused marketing. This approach has contributed to a sales increase of 30%, despite the pandemic.
Andy Hill, TWC’s managing director, said: “The showroom is an exciting part of our growth plans and will give us a fantastic environment to meet potential and existing customers to talk through their ideas. Luckily, the right place came up at the right time and it all clicked – the Elgin Drive location is well-known by local people and gives us additional space to be more creative and to showcase our increasing range of doors, windows and living spaces.”
He continued: “We’re particularly pleased to create the area’s first, dedicated conservatory showroom and are looking at setting up a continually changing display so that we have seven different examples in there at any one time. Work should be completed in the next few months, with a grand opening planned for September.”
TWC joined the Conservatory Outlet at the end of 2018. The home improvement specialist provides high-quality products fitted by its in-house team of experts.
When the pandemic started and restrictions were put in place, the company pivoted to set up a new way of quoting and introducing online viewings and zoom calls for its client base, which also stretches into parts of Oxfordshire. With people spending more time in their homes, the focus turned to creating new living spaces. This resulted in a surge in enquiries, with the first five weeks of lockdown generating more interest than the previous three months.
Andy went on to add: “We actually secured more sales in 2020 than we did the year before, and the next 12 months looks like following a similar theme. Maybe it seems a bit mad to invest £250,000 into setting up a new showroom during a pandemic, but it’s about having a strong foundation and cementing our location in Swindon.
“It’s the same reason we kept advertising while others stopped to save money – we wanted to keep our brand out there as a show of strength. Now we want to expand, to keep growing and to create new local jobs.”
Greg Kane, chief executive of Conservatory Outlet, concluded: “TWC’s drive and enthusiasm for bringing new designs and products to market fits perfectly with our own approach, and the fact it has grown during the pandemic is testament to Andy and his outstanding team. The new showroom looks tremendous and will definitely give local people more choice and a modern environment to discuss plans to transform their homes.”
