Software pioneers, Tommy Trinder, have taken the unusual step of openly sharing sensitive key metrics that allow visitors to track the company’s performance and growth on their newly updated trade website.
The new site, launched to mark the firm’s 10th anniversary, represents a significant enhancement designed not only to improve user experience but also to promote transparency by sharing sensitive Key Performance Indicators (KPIs) with the industry.
Visitors are provided with easy access to valuable insights into the company’s metrics, including the number of window firms using Tommy for their quoting (updated daily), together with the value and volume of quotes done on the platform by installers every month.
“We believe our numbers tell a powerful story of how our industry is changing,” says Tommy Trinder’s founder and CEO Chris Brunsdon. “From one man-bands to nationals and from the highlands to the channel islands, glazing firms are going digital with their selling process. By openly sharing our data with the trade, we are hoping to bring attention to the scale of the shift that is taking place.”
Some of the numbers published on Tommy Trinder’s new website are indeed striking. At the time of writing the website is suggesting that some 30,000 quotes are prepared for homeowners via the Tommy platform every month, at a value of (a somewhat eye-watering) £219 million.
“Even we find the numbers a bit nuts,” says Chris “It’s remarkable that in two years, we’ve seen the values quoted by installers on Tommy go from under £100 million a month to over £200 million a month. Interested parties can now literally ‘watch this space’ to see how quickly that increases to £300 million per month!”
Another big number tracked on the site is the volume of makeovers prepared by installers; currently sitting at just under 5,000 per month and trending upwards.
“The makeover tool, where installers provide a mock-up to the homeowner of their new windows in situ, is definitely becoming a staple part of the quoting process,” says Chris. “When you consider the ease with which consumers are able to model other significant purchases like cars or kitchens, it feels inevitable that offering the client a visual of windows and doors will become the norm. Customers love being able to ‘try before they buy.’”
Data is freely published at www.tommytrinder.com, where visitors can also book a free demo of the Tommy Trinder sales platform
