Pavani Konduru has left her role at Zoopla to join Leads2trade.
Pavani will be responsible for Leads2trade’s search engine marketing strategy, ensuring that its network of Trusted Local Supplier websites (which is where consumer’s register their interest before the team double qualify the leads) rank organically, as well as ensuring the current Leads2trade website is best in class.
Andy Royle, managing director at Leads2trade, said: “Pavani played a leading role in Zoopla’s search engine reputation. We have noticed a real shift towards homeowners wanting more information online before committing to getting quotes. With the experience of Pavani we are well positioned to develop a number of home improvement pricing tools to help homeowners make even more informed decisions before purchasing their desired home improvement.”
Pavani added: “My role is to ensure the impressive growth continues and we also continue to give our customers the very best service and their user experience is first-rate. I will also be working to boost lead volumes and ensure we stay at the forefront of any advances in online technology.”
