The GGF has launched a campaign focusing on raising consumer confidence in the home improvement sector due to the impact of COVID-19. According to the GGF, research reveals that one in five UK homeowners still feel nervous about letting tradespeople into their home.
The campaign will be driven from MyGlazing.com, the GGF’s independent consumer advice site and will centre around a new ‘Stay Safe’ hub.
The GGF says that the ‘Stay Safe with MyGlazing’ campaign will use an independent but bespoke survey of 1,000 UK homeowners, to determine consumer attitudes to home improvements following the pandemic. The federation added that results from the survey will be distributed to regional and national media, encouraging homeowners to the ‘Stay Safe with MyGlazing’ online hub for advice.
The campaign will be supported by search engine marketing (SEM) and optimisation (SEO) activity and a six-month social media drive across key consumer social media platforms.
James Lee, GGF director of external affairs, commented: “During the pandemic, the GGF has worked consistently with Government departments to ensure we have been providing the most accurate and up-to-date information regarding COVID-19. Now lockdown measures have eased and tradespeople can begin working again, it is time for us to pass on the confidence we have in our members and the industry, to homeowners.
“We’ve already started doing this with the launch of our Safe Guide for Homeowners back in May, but we wanted to build on this initiative to ensure we’re providing homeowners with all of the information they need to confidently let tradespeople into their homes safely.”
John Agnew, GGF managing director, added: “The GGF ‘Stay Safe with MyGlazing’ campaign will help build confidence amongst consumers during these difficult times. The Government has stated that consumer spend in construction in particular, is vital to the economy. The GGF is investing in this campaign to not only boost consumer confidence but also to help GGF members recover from the impact of COVID-19”.
