Birmingham-based window and door manufacturer Shelforce is due to feature on ITV’s Made In Britain TV series on 22 April. The company – which specialises in providing PVC-U and aluminium products to local authority building projects, including Birmingham City Council – will feature on episode five, on ITV4, which is due to be aired at 8pm.
The show tells the story of British production and some of the country’s best loved products. It is narrated by the actor and comedian Ricky Tomlinson, who is best known for his roles as Bobby Grant (Brookside) and Jim Royle (The Royle Family). The episode featuring Shelforce will be available to rewatch on the ITV Hub online platform, for 30 days after live transmission.
The episode, a behind-the-scenes spotlight, will focus on the company’s production processes and its inclusive approach to employment. It will also include interviews with staff on what working at Shelforce means to them.
Shelforce employs some of the city’s most vulnerable people, with 75% of its workforce disabled. The company welcomed camera crews to its Erdington-based factory in October.
Howard Trotter, Shelforce’s business manager, said: “There has been a real buzz around the team since we received the date when we will feature. We’re all looking forward to watching it on 22 April.
“It was fantastic that the producers of Made in Britain chose to tell the Shelforce story. It’s a great opportunity for us to show what we do and for the team to get the recognition they deserve.”
Series producer Rob Kelly said: “Made In Britain is not just about the products, it’s about the stories behind them, and Shelforce provides a truly inspirational story to tell.” Film crews also visited Shelforce’s supply partners, Eurocell, glass manufacturer Kelsi Group, and customer Wates Construction.
Howard also hopes that the TV feature will shine a positive light on the fenestration industry. He added: “The industry has a certain perception in the general public’s eyes, but these are engineered products; they keep us warm in the winter. Fire doors protect and keep us safe. Most people don’t realise how these products are made and the processes they have to go through before they come out of the factory. Hopefully, this programme will change that.”
For more information about Shelforce, call 0121 603 5262 or visit www.shelforce.com.
