DoorCo’s British-made solid timber core door is storming the market, seeing a significant rise in sales towards the end of 2024. DoorCo reports clear front runners in the sales trends.
Ben Aspinall, Commercial Director, explains more:
“BRiTDOR, our first ever British manufactured door entered the market in Spring 2024 and was an instant hit with our customers. The addition of the 44/48mm size option in September, coinciding with the completion of the onboarding process for some of our key customers, skyrocketed BRiTDOR’s popularity, and we’ve seen a huge jump in sales ever since.
“One of the leading designs emerging from the sales trends over the last few months is Enzo. A new design to the DoorCo portfolio exclusive to BRiTDOR, Enzo is ultra-modern. Its design incorporates a smooth Links style finish with edge-to-edge pre-engraved horizontal lines. From the basic slab, we’ve created three styles in the BRiTDOR Designer door collection: Enzo Solid, and the quintessentially contemporary Augusta and Augusta Long styles.
“We love to pair Enzo with specially selected and classically modern colour and glazing options, like Duck Egg Blue and Palazzo glass for a contemporary look; Slate and Deco for a modern feel; and, Blue and Impression for a refined look.
“Exploring the colour choices of BRiTDOR further, our top 3 selling colours so far are Black, Rosewood and Anthracite Grey.
“The standard colours generally lead across the DoorCo product portfolio because of their versatility. We typically see large volumes of Rosewood as it looks fantastic on its own as a traditionally stained choice and is also the most popular base colour for painted doors, where fabricators opt to paint in-house.
“Black and Anthracite are popular for a reason: Basic but powerful colours that work with all the doors in the BRiTDOR collection. Black is sophisticated, whether it’s on a Traditional style like the new Eaton or Tatton designs, or the contemporary Glenman. Anthracite Grey is stylish, adding a modern twist to traditional doors and a refined edge to contemporary and designer styles.
“BRiTDOR is available in 17 colours and stains, achieved using foil technology for seamless colour matching with coloured and stained door and window frames.
“BRiTDOR® is the first innovation to come out of our Thorne manufacturing site. With BRiTDOR, traditional engineering meets modern innovation to deliver superior quality that protects the home and provides peace of mind for your customers.
“A key part of our ONE product range, BRiTDOR® has a solid timber core offering dependable stability and endurance. The core is available as either 44mm and 48mm depth with CoolSkin technology and a GRP-inspired woodgrain finish to tie it in with ORiGINAL and GRiPCORE.
“With a wide range of colours, styles and glazing options, the BRiTDOR® is the most customisable solid timber core door on the market that can be designed to fit any aesthetic and taste.”
