The manufacturer, Granada Secondary Glazing, has posted record-breaking trade sales figures in October 2021, marking the most successful October in the company’s 38-year history. The Sheffield-based organisation smashed the previous October record which had stood since 2016. During the same period, Granada has enjoyed a staggering year-on-year trade sales increase of over 50% when compared to 2020.
The record-breaking achievement has been largely attributed to the launch of Granada’s cutting-edge new product range, which was officially unveiled in August. In addition to the launch of the new range, Granada took the decision to embark on an aggressive digital marketing strategy following the introduction of a new website in June, designed to proactively generate homeowner sales enquiries throughout the UK. The combination of pay-per-click advertising, email marketing and further search engine optimisation resulted in a 27% increase in sales leads from October 2020 to October 2021.
Zoe Grafton, Granada Secondary Glazing’s trade sales manager, said: “The response we’ve had to the new range has been fantastic, and it’s great to see this now fully reflected in our sales figures. We worked incredibly hard to put together a revitalised suite of products that offered our customers a sleek and stylish secondary glazing solution. We look forward to many more record-breaking months in the near future.”
Lewis Hartley, the business’ marketing manager, added: “The additional digital marketing presence we introduced following the launch of our new website has allowed us to capitalise on an incredibly buoyant marketplace. We’re seeing no decline whatsoever in the appetite for our products among homeowners, and our continued marketing endeavours are ensuring we’re front and centre when customers come to research secondary glazing.”
