February was a record month for the arched and angled frame manufacturer Premier Arches. Thanks to recent strategic investments, the business outperformed the same period last year by 105%. The company has also beaten its October 2021 sales by 29% and its November 2021 sales by 12%, typically two of its busiest months of the year.
Sean Greenall, managing director, said: “Sales in February have outperformed all previous months since the birth of Premier Arches in 2015, including last summer, which is unheard of, seeing as February is both a short and typically quiet sales month in the fenestration industry.” Founded by Sean and his brothers, Thomas and Daniel, Premier Arches manufactures and supplies arched, angled, gable, circular and entirely bespoke windows and doors in a range of seven stocked systems including Residence 9, plus another five non-stocked systems.
Premier Arches offers a full service to fabricators, trade counters, installers and local builders. The company aims to transform the often-daunting procedure of profile bending into a simple and pain-free process, saving fabricators time and money, and helping them win more lucrative projects which would otherwise be turned down.
In recent months, Premier Arches has seen an increase in demand from fabricators for fully glazed products, one reason Sean attributes to the company’s record sales. He added: “For speed and convenience, more and more of our existing customers are choosing to order fully fabricated frames from us, including sashes, accessories, glass and composite door slabs. This offering means our busy fabricator customers don’t need to mess around with glass templates or finishing arched frames in their own streamlined factories that are set up for speed.
“Another reason for increased sales is an influx of new customers onboarding with us over the past three months, attracted by our competitive pricing structure, our online instant quoting and ordering platform, our attention to detail when it comes to product quality, and our honest approach to customer service. For years, Premier Arches has been one of the industry’s best kept secrets – my brothers and I have focused so heavily on product quality and customer service that we previously spent no time or money telling the industry what we were doing through sales and marketing activity.
“The recent appointment of industry figure Joe Trueman to our board, as well as partnering with leading marketing agency Purplex, has helped us to apply more focus on telling the industry who we are and what we do. I’m incredibly proud of the business – we’ve built a culture of putting our customers first, being honest and sending quality products out of the door first time.
“With guidance from Joe and support from Purplex, it’s so nice to now share this culture publicly, and to see the industry and our customers responding with loyalty. Through December and January, we have made significant improvements to our machinery, manufacturing flow, training and recruitment, meaning we are confidently set up to grow.
“We are ready to onboard many more new customers, as well as deal with increased demand from our existing fabricators, trade counters and installers. Our order intake suggests that we are already on target to substantially beat the record again in March.”
