Window installer Radley Aylesbury is reportedly exceeding its sales targets month on month, thanks to a unique approach to bringing in new business: the Radley stage trailer. Radley Aylesbury installs windows made from the Halo profile, and is part of the Veka Independent Network.
Aiming to give something back to charities and the local community, leaders of Radley Aylesbury have redeployed the firm’s marketing spend, abandoning traditional advertising methods, to launch the Radley stage trailer, which enables outreach to reach the business’ customer base by showcasing the brand at events within its geographical target area. A branded vehicle is offered free of charge to support occasions such as school sports days and charity car shows.
“The Radley stage has proved to be a huge success,” said Nathan Ing, Radley Aylesbury’s director. “It gives us a good feeling to know that we are making a difference to events that maybe don’t have the budget to hire a stage trailer, or even allowing them to save on hire costs. It’s nice to feel like we are giving something back.”
The trailer has proved hugely popular, with many customers referencing it at enquiry stage, the firm’s representative has reported. With more than 20 event bookings in the diary for 2023, it’s looking to be another successful year ahead, they added.
“Radley Aylesbury is providing an exceptional service to its customers, along with quality products that are backed by the Independent Network’s insurance-backed guarantee,” explained Tim Taylor, Veka’s commercial director. “Its customer satisfaction score currently stands at an impressive 98.5%. We believe that this innovative approach to marketing plays a role in this, as the team have been able to grow a strong, solid reputation within their local area.”
Nathan continued: “As with any business, our aim is to get people through the door. We work hard to provide this service, and it’s a winning solution for all parties. We have created huge amounts of awareness and our customers are safe in the knowledge that we are a trusted brand when it comes to the replacement of their windows and doors.”
