Purplex Marketing announced an £450,000 investment in marketing technology.
The investment includes a range of marketing tools and platforms, focusing on data analytics, marketing automation and integration technologies.
Andrew Scott, Purplex’s founder and managing director, said: “In the last few years we’ve seen unprecedented changes in the way we approach marketing, largely driven by emerging technology. Our investment ensures that our clients stay ahead of the curve and remain competitive in their respective industries. We’re not just investing in technology; we’re investing in our clients’ futures.”
Purplex Marketing said its investment reflects the growing importance of ‘MarTech’, short for marketing technology.
