Purplex, a marketing agency in the fenestration, construction and building products industries, is celebrating its 20th anniversary in business this year.
The agency was started in 2004 by Andrew Scott, the company’s managing director. According to a company statement, it has grown into one of the best-recognised marketing brands in the sector over the last two decades.
Purplex works with household suppliers, installers and fabricators, particularly in the glazing and fenestration industry, and employs around 100 people at its HQ in Weston-super-Mare.
Purplex is short for ‘Purpose, Planning, Execution’, the company said this is a marketing theory that applies to every campaign the company implements.
Andrew said: “At the time I had just an old computer and a phone, and I would drive tirelessly around the country, attending meetings that I hoped would give me the leads I needed to get my idea off the ground.”
Along the journey, there have been many landmark achievements, the statement added. Four office moves have led to expansion each time, resulting in a HQ with training, meeting and seminar facilities, along with new Zoom/meeting pods and a purpose-built TV/video and podcast studio.
Digital technology and social media have been fully embraced, it noted. For 2024 Purplex stated that it is looking into more influencer marketing and marketing automation.
Other milestones the company has reached include an array of industry awards achieved for clients, the launch of the seminal Glazing Summit event and reaching the 100-employee mark.
Andrew added: “To me, Purplex is a family and like all families it contains individuals with a broad range of interests, skills, likes, dislikes and the rest. We’ve brought all this diversity together to create a world-class marketing, media and technology hotspot that benefits our sector and our town, providing unrivalled opportunities for the local talent we know is out there.
“We always made sure that we put our customers at the front and centre of every aspect of this business, and this principle is exactly the same today.
“There are many challenges ahead – not least the rapid emergence of the game-changing AI – and we plan to rise to every one of those. So, here’s to the next 20 years and beyond!”
