Saint-Gobain Building Glass has announced that it has ‘re-invigorated and updated’ Planitherm Network following ‘extensive research, consultation and investment’.
Kirsty Pamment, market manager at Saint-Gobain Building Glass, said: “The Planitherm Network was first launched in 2011 and it has been hugely successful in helping fabricators and installers to win more work and increase their profits. However, the market has moved on and the Planitherm range has also developed. So, we’ve reviewed the initiative and revised the offering in line with what installers and homeowners want. We’ve created a suite of tools and support materials that will help fabricators and installers to really understand the needs of the consumer and install the right glass for the right situation.”
Existing members and installers who join the Planitherm Network are reportedly being given the opportunity to win more business by upselling to homeowners based on the comfort benefits of different types of Planitherm glass.
Kirsty said: “Glass technology has moved on tremendously in recent years and homeowners are ready to learn more about the benefits glass can bring to their home. The conversation is moving on from ‘A’ rated windows and energy efficient glass, with homeowners becoming more interested in other benefits such as security, solar control, noise reduction and furniture fade control, which can all be achieved by using the right type of glass.”
A recent survey by Saint-Gobain Group focusing on the importance of health and wellbeing in the home, is said to have revealed that homeowners wanted a home that is safe and secure, affordable to run, with no winter heating worries and low noise levels. The survey also revealed that in terms of improvements that needed to be made to their home, replacement windows came in the top six.
Kirsty added: “Our research shows that new windows are still a high priority for homeowners but that the benefits they expect windows to bring is changing. Security and noise control are just as important as energy efficiency. This delivers real profit, marketing differentiation and customer service opportunities for installers to address these needs with the Planitherm Comfort range.
“A key benefit of the Planitherm Network is the wealth of information on the website and access to sales and marketing tools to help installers to start having different conversations with their customers and choose the right glass to meet their changing needs.”
www.planitherm.com
