The Business Micros Group has unveiled a new website, logo and umbrella brand. For the first time, thebmgroup.co.uk links all four of the group’s businesses: Business Micros, BM Aluminium, The Consultancy and Glazing Vault.
The new website aims to demonstrate the scale of the group, and the depth of expertise that exists across its software, data and web development arms. It also showcases the senior team, and reminds visitors of some of the product options available across the group companies – from data and online ordering solutions to production software, web design and lead generation tools.
The new interlocking logo, featuring the colours of the four individual business, illustrates how well the brands fit together, suggesting that their individual strengths combine to make a stronger whole. Graeme Bailey, managing director of the Business Micros Group, said that, while many in the industry may be customers of one, of even two of the businesses, they are not always aware of the other resources that exist within the group: “We’re reminding the market of the brands within the group, and the shared culture and values that help to ensure that, whichever products you buy, you get the same level of expertise and the same commitment to delivering outstanding service.
“We’re also emphasising the synergies across the group companies, and the benefits these bring to customers, particularly since The Consultancy and Glazing Vault joined Business Micros back in 2020. We are jointly developing our exciting new Touch software platform, and have already launched our Touch Vendor stand-alone lead generation tool for installers. We will shortly be adding the joined-up Touch Portal pricing, sales and ordering tool for fabricators and adding more connected product innovations.
“Business Micros has been one of the industry’s best-known and most trusted brands for more than 40 years. But we never stand still. We continue to push forward, and respond to what our customers and the wider market needs.” For more details, visit thebmgroup.co.uk.
