Home security specialist ERA, has unveiled a brand new corporate identity.
The new mark, which incorporates the ‘Total Security’ strapline, is said to encompass ERA’s strength in design and innovation, as well as helping to elevate the brand.
Head of marketing at ERA, Tania Tams said, ‘The new logo reflects our commitment to ERA’s ‘Total Security’ concept, which covers our traditional product range as well as our exciting smart home products.
‘We have a confident approach to the market and a desire to work more collaboratively with our customers. As such, we will be adopting a more fluid approach to logo usage, giving customers the freedom to use our resources, including the logo and imagery.’
