Eurocell has appointed former Howdens Trade Director, Stuart Livingstone, as its new Chief Operating Officer in a real mark of intent as it enters the second year of its ambitious strategy.
In his role, Stuart is responsible for Eurocell’s nationwide branch network, which currently has over 200 trade stores throughout the UK. Stuart is spearheading the next phase of branch growth to further strengthen Eurocell’s commitment to supporting the more than 30,000 trade professionals it serves.
In 2025, Eurocell expects to open seven new branches and upscale or relocate up to ten existing stores, to provide further trade communities with its high-quality home improvement products and expert advice.
Stuart will play a pivotal role in delivering profitable sales growth in line with the strategy. He brings with him extensive experience and a strong background in operational leadership positions across trade and retail businesses. Most recently, as Trade Director at Howden’s, he successfully led their 800-strong UK branch network. Prior to this, he served as Operations Director at Pets at Home and Director of Retail at Screwfix, where he delivered significant operational and strategic improvements in line with business objectives.
Stuart joins Eurocell as it progresses through its 5-year strategy to grow the business to £500M in revenue. The delivery of significant organic growth through the transformation of its branch network, is one of the core projects it is undertaking to achieve its strategic goals.
Darren Waters, CEO at Eurocell, believes Stuart’s appointment demonstrates Eurocell’s ambition and drive to deliver on its strategy, he said: “Stuart brings an exceptional depth and range of experience across both trade and retail distribution. He is an authentic and engaging, results-driven leader, with a proven ability to drive customer-focused transformations that enhance service and commercial performance.
“Stuart fits seamlessly into the culture we are building at Eurocell and I am excited to work with him to drive our strategic growth initiatives and continue to improve our service for trade communities right across the UK.”
As part of his role, Stuart is also overseeing the business’s supply chain to support the delivery of its extensive range of products through the network from PVC-U windows and doors, composite doors, rainwater and roofline solutions, to outdoor living products including garden rooms, composite decking and fencing.
Speaking on his appointment as Chief Operating Officer, Stuart said: “I’ve joined Eurocell at a really exciting moment. Darren and the entire leadership team have put a really ambitious strategy in place and are making promising progress with it. I’m thrilled to be able to bring my experiences and ambition to help support our teams right across the business to deliver on our aims.
“Transforming our branch network is going to be a key part of our overall strategic success and I’m looking forward to what we can deliver for our trade communities right across the UK – we have some exciting plans in place to ensure we continue to provide an exceptional experience that meets the needs of our trade customers.”
