This year’s Fit Show was the busiest to date, the Morley Glass team has reported, explaining that the team was “inundated with interest in premium-quality shading and privacy solutions, especially from installers seeking to unlock the sales potential of market-leading, easy-to-install systems”. So successful was this 10th year of the Fit Show that the Morley Glass team has already announced that they will exhibit at the next event in 2025.
This year is particularly special for Morley Glass as it is the 25th anniversary of the brand, a milestone that the team has celebrated with the industry in a variety of ways. Morley Glass became a major sponsor of the Fit Show and the People in Glazing Society (Pigs)’s networking evening. The team also organised a free chocolate bar prize draw that proved hugely popular with visitors.
Twenty-five Fit Show visitors won a prize after picking up and unwrapping a winning chocolate bar. Bradley Gaunt, managing director of Made for Trade, won four motorised Uni-Blinds integral blinds in a package worth more than £1,000.
The Morley Glass stand, created by White Rose Exhibitions, also featured a 2.0m x 2.5m video wall and a range of Uni-Blinds integral blind displays. The new integral blind system for flat glass rooflights piqued the interest of installers thanks to its ability to offer a balance of long-term operational reliability with elegant looks, the Morley Glass team reported. The business’ new switchable smart glass system also appealed to installers working on high-end residential projects, they said.
“What an amazing Fit Show!” exclaimed Ian Short, managing director of Morley Glass. “We are already looking forward to the next one in 2025.
“The turnout was fantastic, and it was good to see a continuous flow of visitors to our stand, which has helped us build some exciting new relationships as well as having the opportunity to catch up with our existing customers and industry partners. We’ve spent 25 years developing a range of premium privacy shading products and systems which we passionately believe offer massive sales potential to installers.
“As anyone who visited us at the Fit Show will have seen, we partner with the world’s leading manufacturers, including ScreenLine integral blind systems manufacturer Pellini S.p.A. This means our customers can offer end users the highest quality products of their kind, and I think that is only going become even more important in a more competitive window and door market.”
As in 2022, the Morley Glass team conducted an extensive marketing campaign to support the brand’s presence at the Fit Show, focussing on social media. This promotion was so successful that the company generated more VIP ticket registrations via its unique link than any other exhibitor, surpassing its 2022 figure. For more information about the brand, visit morleyglass.co.uk.
