Mila’s marketing team was once again in the spotlight at the G-16 Awards when its campaign to launch the GRIP espag handle was named Trade Marketing Campaign of the Year.
Picking up the trophy from Milton Jones, Sarah Gyde, Mila’s head of marketing and customer experience, said: “We won this same award in 2015 for the launch of our ProSecure door hinge and we never imagined that we could repeat that success. It was a wonderful surprise and a fantastic endorsement of all our efforts at Mila to create strong and distinctive campaigns.”
Mila’s launch campaign for the GRIP handle included the ‘handles grown on trees’ advertisements illustrating the fact that the handle is endorsed by the Carbon Trust; a multi-coloured stand at the FIT show to launch GRIP in 210 RAL colours and a PR campaign communicating the anti-microbial properties of GRIP CleanTouch.
Sarah Gyde added: “All of Mila’s marketing is a reflection of the quality which runs throughout this business. We always aim to be the best and to set the very highest standards in this industry and I like to think that our award-winning marketing demonstrates that.”
