Leads 2 Trade helps fuel growth for installers

Salesman and clients talking and laughing together on sofa in home

Leads 2 Trade, the UK’s leading provider of double-qualified sales leads for the home improvement industry, is reporting continued success with its premium leads service for its trusted installer network.

It offers guaranteed booked appointments with double-qualified customers in postcodes of the installers’ choice. These aren’t just any leads; they’re thoroughly vetted prospects who are genuinely interested in what the installer is offering, with Leads 2 Trade organising an appointment for the installer to pitch.

The premium leads service is proving to be a game-changer for installers across the UK, helping businesses increase their conversion rates, boost sales, and accelerate growth.
Andy Royle, co-founder and managing director of Leads 2 Trade, explained: “Our Premium leads service continues to provide installers with not only the right type of leads but leads that are proving easier to convert, saving them valuable time and money.”

The success of the service is evident from satisfied installer members. Kieran Mitton, MD of AWC Windows and Home Improvements in Oldham, said: “We are converting at least an extra six jobs per month, and the average order value has also risen thanks to premium appointed leads. We are looking to grow up to 60% as a result.”

Shaun Ellison, MD of Barriertherm Windows and Doors in Stockton, shares similar success: “Since we started taking premium appointed leads, our sales have gone up around 60-70%, which has increased revenue for the business massively with the prospect of growing the company.”

And Craig Eadie, MD of CDE Windows and Doors in Scotland, added: “We were already competitive, but with premium appointed leads, we now have even more of an edge. They have helped us add an extra 20 jobs in a month and have given our sales staff increased potential to sell.”

What sets Leads 2 Trade’s Premium leads service apart from other leads is that the lead only goes to one other installer, giving members a 50/50 chance of winning the work and a significant advantage. And installers don’t have to pay for the lead unless they sit and pitch it, further minimising any risk.

“Our Premium leads service is designed to give installers a foot in the door with highly qualified prospects, and it’s great that our three members are winning plenty of sales from them,” added Andy.

“By doing the hard work of vetting and qualifying these leads, we’re allowing our installer network to focus on what they do best – delivering high-quality window, door and conservatory installations and growing their businesses.”

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