Leaders of Prefix Systems have launched a new marketing campaign that promotes the roof systems supplier’s products as ‘100%’ modern, warm and inspired. The campaign is to run across print advertising, social media and other marketing channels to highlight products including the S2 glazed roof system and the WARMroof platform.
The S2 is marketed as a ‘100% modern’ glazed roofing system as it has bold, square cappings, a minimum number of components and is based on a strong and proven chassis, the Prefix team has reported. The product has also been designed to accommodate large openings with relative ease, thanks to the box section eaves beam and integrated bolster.
“The 100% warm mantra also makes complete sense in that the Prefix WARMroof is designed to be just that, eliminating the issues that some cold roofs are already beginning to suffer from,” said Prefix’s representative. “Tests have shown that a cold roof has a limited effect when it comes to addressing condensation, with the UK suffering from the build-up of condensation for three out of the four seasons on average.
“The outdoor living range from Prefix will be promoted as ‘100% inspired’, given the clever design detailing, offering both traditional and modern solutions for true three-season living.”
Chris Baron, director of Prefix Systems, added: “Our 100% campaign applies right across our expansive product offering and will resonate with both new and existing customers.
“We’ve got a product range that performs for today’s and tomorrow’s more demanding markets and that’s why we’ve been one of the most successful businesses in the outdoor living market over the last 27 years, but our eyes are firmly fixed on future partnerships with our installer base.”
For further information about the business, visit the company’s website here, or contact head office for a free brochure pack which includes details about the S2. Alternatively, call the Prefix team on 01254 871 800, or email marketing@prefixsystems.co.uk.
