Profine has updated its Kömmerling branding in the business’ 125th anniversary year. Positioning itself for the future, Profine aims for the new Kömmerling brand to put sustainability at the heart of its philosophy. ‘Today for Tomorrow’ is now being reflected in all product, image and social media communication deliverables. Taking action today and making the right decisions for tomorrow is a philosophy that the brand hopes to reflect with its new logo and slogan.
The updated brand communication puts responsibility and sustainability issues into focus, with its logo displaying natural elements like the sun and water in abstract form. The new slogan is to be the thematic and emotional framework for Kömmerling’s new appearance.
Dr Peter Mrosik, owner and CEO of Profine, said: “Living up to our responsibility means protecting the future. It’s up to us, the industry leaders of our time, to make a difference today. As determined and ambitious doers, we have the strength and the will to deliver positive change. But we want to be more than a pioneer, we also want to be a role model for others.
“For everyone who, like us, feels equally committed and capable of rising to this major challenge, our goal is to create a sustainable loop for high-quality products made of synthetic materials. Today we develop the right solutions for tomorrow and set standards for a future worth living for. This is what our Kömmerling brand stands for.”
