Keystone Market Research announced the release of the Summer edition of its quarterly UK Consumer Fenestration Trends report, sponsored by Epwin Window Systems.
The latest edition provides insights on developing consumer behaviour from the Spring to the Summer survey results, highlighting demographic variances, material and style preferences for windows and doors. It also focuses on homeowner priorities, changes in purchasing motivation and budget allocations, which positively has swung into increased spend indicated for the latter half of this year.
It includes an analysis of homeowner views on smart home technology, a topic that Keystone Market Research said has consistently ranked as the lowest priority for consumers in its surveys this year.
Charlotte Hawkes, director of Keystone Market Research, said: “Feedback on our previous reports has been really positive, and we are confident that this Summer edition will continue to deliver strategic value and practical insights. By examining smart home technology preferences and obstacles, we aim to equip businesses with the knowledge to overcome these barriers and better cater to consumer needs.”
Additionally, the edition presents fenestration preferences analysed by homeowner type, based on the well-regarded Mosaic profiling system.
Keystone Market Research stated that its Autumn report promises to be the most comprehensive yet, drawing from the views of over 4,000 homeowners. This upcoming report is expected to provide a detailed overview of UK homeowner views on fenestration products and include the first look at anticipated homeowner-indicated spend levels on home improvement in 2025, it added.
