Home improvement specialist Hazlemere has seen a 37% increase in orders, thanks to a £100,000 investment in its showrooms and 3D design studio. Part of the Conservatory Outlet network, the High Wycombe-based business offers a variety of conservatories, orangeries, tiled roof extensions, double glazed windows and doors. The retail side of the business now achieves £7.5m.
The firm is now setting its sights on further growth, and is currently recruiting for 11 new staff members. “Nobody really knew what was going to happen during Covid-19, but we quickly realised that people, who were spending an increasing amount of time at home, were keen to tackle those delayed jobs or make improvements with their disposable income,” explained Rachel Braham-Hill, Hazlemere’s managing director.
“The decision was quickly made to try to maximise this opportunity, and we spent a lot of time and money upgrading our showrooms in Wellington Road in High Wycombe, and at Welwyn Garden City.” She went on to add: “There was also investment in new presentation software, so we could showcase new designs. Our involvement in the Conservatory Outlet network meant we had huge support with our digital marketing activity. All of this saw us accelerate retail sales from £5.5m in 2020 to £7.5m this financial year, with our commercial division also performing very well working with its local authority and education contacts.”
Greg Kane, chief executive of Conservatory Outlet, concluded: “The team at Hazlemere has really utilised the collective strength of the network, and our digital marketing expertise. This, alongside its own strengths, has helped it achieve significant growth.”
