A survey commissioned by window profile manufacturer Rehau found that the average remote worker gets just 22 minutes of natural daylight per day. The study further found that three in ten people working from home are not happy about having no natural light over their working area: 36% of those surveyed said it ‘definitely’ demotivates them. Rehau’s research has been publicised in the UK’s national newspapers, including The Sun and The Express.
One fifth of survey respondents said they would move their working area adjacent to a window, with 65% convinced that such a move would affect their productivity. With trends over the past 12 months highlighting a significant rise in home renovations, the search for natural light creates opportunity for the window trade.
Stephen Beresford, Rehau Windows’ head of marketing and communications, said: “The research shows that natural light and windows are key considerations for homeowners when making changes to their homes. Through commissioning this study, we are raising the profile of the Rehau brand with consumers, to create new opportunities for trade. The pursuit of more natural light presents renewed prospects for the fenestration industry as it means more focus will inevitably be placed on their windows and doors.”
Despite having worked from home for 12 months, 61% of people who completed the survey said that they considered the environment temporary. Stephen continued: “Remote working is expected to continue to some degree for the foreseeable future, and in many cases a new way of flexible working will be adopted by many businesses. So, those temporary spaces will likely need to turn into permanent fixtures. We expect home investments to continue, with windows and doors playing a key role.”
‘Working in the Dark’ is the first campaign in a series, as Rehau looks to increase national consumer awareness. The campaign is part of a wider strategic programme aiming to make Rehau windows more desirable in people’s homes, as well as to educate consumers that not all window materials and brands are the same. For more about Rehau’s window solutions, visit www.rehau.com/uk-en/pvcu-rehau-windows.
