As part of its recent rebrand and relaunch, Glyngary Joinery is offering a comprehensive support program for trade customers, including training for installers looking to expand their services to include timber windows and doors. It provides essential skills, product knowledge, and marketing strategies to successfully navigate the transition and take advantage of its increasing rise in timber popularity.
Installers receive in-depth guidance on materials, from the superior durability and eco-friendly properties of Accoya®, which is used as standard by Glyngary, to specific handling techniques. It includes the fundamentals of the sustainability, environmental and energy efficiency benefits of the product, which make it a dream to sell once people understand its true potential.
Aside from training, there’s a range of physical and digital marketing assets that Glyngary have created specifically for their trade customers, including frame and corner samples for sales demonstrations, the stylish ‘Inspirations’ brochure showcasing the numerous benefits of timber windows, access to Glyngary’s digital asset pack, including high-resolution imagery and videography, plus a range of branded postcards, roller banners & posters. Bespoke showroom support and onsite trade exhibition days are also available.
“Glyngary is a fabricator, not an installer, so we don’t compete with our customers – we’ve made it our mission to provide them with as many tools to support and grow their businesses as possible. We are getting our installer customers ‘setup to sell’ Glyngary timber.” says Joe Trueman, shareholder at Glyngary Joinery.
“As well as the comprehensive support initiatives that we’ve introduced for our customer base, we felt it was also important to offer the training aspect of it to attract installers that may have never dealt with timber before. We understand that some may find it daunting, but we’re here to help them make a smooth transition so that they can take advantage of the opportunities in this premium market, and the comeback of timber in the UK.”
