Glazpartners has reacted to winning ‘Best Installer Support Programme’ at this year’s GGP Installer Awards in Manchester on 14 March.
The Glazpartners programme was launched by Glazpart in May 2023 at Fit Show in Birmingham. Since launch over 50 companies have joined to be part of the marketing initiative.
Dean Bradley, sales director of Glazpart, said: “We are delighted to win this award at this fantastic event organised by GGP Mag. My congratulations to the Glazpart team on an incredible first year of the Glazpartners programme.
“Our aim is to work closer with our customers so we can continue to develop and deliver products that meet the market’s demands. And at the same time, we want to promote our customers’ brands and products via the Glazpartners programme and all our promotional channels.”
A statement said that the Glazpartners concept arose from the challenges the glazing supply chain faced as the industry emerged from the pandemic and lockdowns as well as the UK leaving of the EU, all of which has seen increasing costs and a changing political and economic landscape.
The impact on the sector has been considerable from incoming regulations to materials shortages through to an increasingly competitive market where homeowners have become more discerning when it comes to replacing windows and doors, it noted.
In 2023, Glazpartners was promoted at four industry events including the Fit Show, Glazing Summit, Interplas and MENE shows. At these events all the brands/logos of Glazpartners were displayed on the Glazpart exhibition graphics. At the Fit Show, to launch the programme Glazpart created a special display area where over 30 Glazpartners contributed specially designed windows and doors for exhibit, the statement added.
At Glazing Summit in October 2023, the Glazpartners initiative was further promoted with each delegate being issued with a special Glazpartners’ promotional brochure which highlighted the initiative and featured content from many Glazpartners endorsing the programme, it cited.
Dean added: “It is now more important than ever for companies to work more closely together to face the many challenges in our industry. It is invaluable to collaborate and develop market solutions and opportunities.
“The Glazpartners programme is a winner not just of this award but also a winner with our customers who have signed up to be Glazpartners who are gaining added promotional value from the initiative.”
