Visitors to this year’s Fit Show are set to see the return of a stand promoting the Glazerite UK Group, after a six-year hiatus. Representatives of the trade fabricator have chosen the event’s 10th year to return to the show, and will sponsor the trade exhibition’s VIP lounge. The show is set to take place from 23 to 25 May at the NEC, Birmingham.
“We’re delighted to be back with a bang at this year’s Fit Show,” said Michelle Wright, Glazerite’s head of group marketing. “We will be showcasing our heritage range whilst carrying out live, practical marketing audits with installers. We’re also excited to be sponsoring this year’s VIP Lounge, which is adjacent to our stand, U36.
“The show is the perfect forum for us to catch up with our customers, suppliers and other industry stakeholders. It is a chance for us to demonstrate what installers can expect when choosing to work with Glazerite, from products through to technical and marketing support.”
It’s been a pivotal time for Glazerite, according to the firm’s representatives, with a change of management and a £1m investment into its operations and fleet. Staff of the fabricator plan to showcase products from the likes of Veka, Halo, the Residence Collection, DoorCo, Ultion and Kubu.
“Our team will be on hand to discuss our product range and the added value solutions we have that can help to differentiate our customers from their competition,” said Michelle. “The partnerships we’ve built with trusted brands in the industry are key to our offering, alongside our in-house marketing expertise that can help boost brand awareness and new business for our installers.”
Nickie West, Fit Show’s event director, added: “We’d like to say a very big welcome back to Glazerite, who have played a big role in the Fit Show story over the last 10 years. I’m delighted that they will not only be exhibiting as part of our decade anniversary event this May but will also be sponsoring our VIP lounge. We look forward to our visitors being able to connect products and people at the show, making the most of the networking opportunities in the Glazerite VIP area.”
