Installsure is the new brand for GGFi, the specialist insurance provider to the UK glass and glazing industry that was created by the Glass & Glazing Federation in 2005.
Although Installsure will maintain close links with the GGF and Fensa, the rebrand is designed to further enhance its position as an Insurance Backed Guarantee (IBG) market leader and facilitate the development of a range of new insurance products for installation companies of all sizes serving both domestic and commercial markets. The repositioning is also expected to extend the reach of the company.
Installsure will continue to offer the established range of domestic and commercial Insurance Backed Guarantees, performance bonds, and a range of corporate policies including employer, public and contract works liability, professional indemnity and non-domestic property insurance. All policies issued through GGFi will remain in place and unaltered, as will be the organisation’s application process, job registration and IBG cover for Fensa approved installers (as well as all companies registered with alternative CP schemes).
Frank Allain, director of operations for Installsure, explained the reasons for the change: “It was evident a new look, with a defined set of values, that embodied the large strides the company has made was necessary to take our innovative company into the next decade and beyond. We have big plans for Installsure over the next 12 months as we expand our suite of products and we will continue to offer market-leading policies at highly competitive rates.
“Speaking to our clients, we wanted to make it clear what the company stands for and can do for them. Our dedicated team has a knowledge of the glazing industry that is second to none and this will help to further establish ourselves as a market leader.
Anda Gregory, managing director of GGF Commercial Group, says the rebranding will allow the division to develop its reach as well as portfolio: “Installsure will work closer than ever with Fensa to provide seamless IBG applications for installers across the country, while the new branding and products will extend our reach and give us the flexibility to work with all manner of companies and organisations across the sector.
“We feel the name Installsure accurately represents the company, that of a forward thinking, installer-based insurance broker and an expert in the glazing industry. We give re-assurance to installers that they’ll get good value for money and we’ll take the hassle away from insurance so our clients can do what they do best – great installation jobs. The rebranding process has been extensive, thorough and positive and we are delighted with the outcome.”
