Composite Wood Company has scooped the G16 Award for Promotional Campaign of the Year – Retail, beating finalists Solidor, the Veka UK Group and the Glass and Glazing Federation.
With social media at the heart of Composite Wood Company’s ongoing campaign to build awareness of its brand, regular posts, offers and competitions saw its Facebook page attract nearly 12,000 fans and has generate around 5 million page impressions in 2016.
“This is a campaign that’s geared towards helping our installation customers win more business, so it’s great to be recognised by the G Awards, especially given the high quality of our fellow finalists,” said Tony Pratt, sales director at Composite Wood Company.
“When the product is right, it connects with consumers. We’ve worked hard with our marketing partner Balls2 Marketing to build excitement for Composite Wood as something that adds real value to the home. The power of social media is that it generates leads that go directly to installers.
“We’re going into 2017 with more opportunities for customers to show the benefits of Composite Wood to homeowners, including our new permanent stand at the National Self Build and Renovating Centre in Swindon.
“That’s backed by marketing support and advice that installers can use to engage with their customers, from brochures and sample packs through to dedicated Composite Wood websites and social media packages.”
Andy and Sarah Ball of Balls2 Marketing picked up the award on Composite Wood Company’s behalf, at the G16 Awards ceremony at the London Hilton on Park Lane on Friday 18 November.
