Machinery business Haffner Murat has commissioned further expansion of its Staffordshire headquarters. A new 1,990m² extension will house a showroom intended to showcase its expanding machinery offer.
Dave Thomas, managing director of Haffner Murat said: “The new, purpose-built showroom will offer an ideal platform to present a large range of our high-quality machines to potential customers. Fabricators visiting our headquarters already benefit from our state-of-the-art conference centre, with digital machine presentations along with access to our various on-site machine workshops. Seeing the machines in action is vital for potential customers. Our new showroom will deliver a complete end-to-end customer experience.”
The new extension has been commissioned with an imposing glass curtain-wall front elevation, to maximise the light coming into the building. Dave added: “Having already doubled the size of our Staffordshire headquarters in 2019, the new showroom needed to complement our high-end facilities at every level. The design, layout and choice of materials will deliver an impressive machine showroom for our customers.”
The latest showroom extension comes hot on the heels of the opening of Haffner Murat’s new 37,000m² purpose-built factory in Istanbul, Turkey, to support the company’s continued growth. The company also recently announced its presence at Fit Show 2021 with the largest ever stand in the industry exhibition’s history: 405m² of exhibiting space.
Dave concluded: “We’ve seen our business increasing for some time, as more fabricators turn to us for their new and reconditioned machinery requirements. It is very important to us that our customers’ experience with Haffner Murat is excellent. Our new showroom will allow us to demonstrate exactly why our machines offer the best in automation technology.” The new showroom will be completed and open later this year.
