Sales of Freefoam’s extensive range of cladding have grown exponentially over the past two years, the business claims. The company’s top stockist reports an average growth of 55% in cladding sales between 2018 and 2020.
Freefoam, a leading independent roofline, rainwater and cladding manufacturer, offers durable, low-maintenance PVC-U cladding, in a range of styles and finishes. The company launched its flagship Fortex product more than 15 years ago, and has continued improving and adding to the cladding range, to meet customer demand. Two years ago, Freefoam launched X-Wood, a premium-grade foiled cladding range, to appeal to the same homeowners who can’t get enough of beautiful composite doors, colour and high end flush windows.
With a booming home improvement market seeing homeowners looking to make changes to their properties in the wake of the pandemic, Freefoam’s range of cladding offers an instant, low-maintenance way for people to transform the exterior of their home, the business claims. Kieran Napthine, managing director of Edge Buildings Products, a Freefoam stockist that specialises in cladding, said that Freefoam’s Fortex cladding “provides a cost-effective, low-maintenance option for anyone looking to make long-lasting, attractive changes to their property”.
Freefoam attributes the rapid growth in sales to the customer benefits of its cladding, including its range of colours, which has become ever more essential to homeowners who want to refresh tired-looking exteriors or improve the insulation of their homes. Fortex cladding is available in 10 different colours, while the X-Wood range of cladding is available six different woodgrain finishes.
Chris McGrath, of Freefoam stockist, Watts Roofing, added: “Colour is important to customers, and lots of others can’t source the colours that Freefoam can supply. We have a display in our Stevenage branch that shows off their range of colour options. Grey is popular at the moment, as aluminium seems to be taking off in a big way.”
Colin St John, Freefoam’s commercial director, said: “Cladding is the ultimate home improvement product, and homeowners are appreciating the benefits of installing cladding to their homes. I can only see that interest continuing to boom.
“Our customers have seen their sales go through the roof, as more and more homeowners discover the transformative effect of cladding. It’s durable, easy to fit and maintain, and we offer a diverse range of colour options for all different types of projects. Our guarantee of up to 10 years offers ease of mind for our stockists and, of course, their customers.”
Learn more about Freefoam’s products, service and support by visiting freefoam.com. Alternatively, call 01604 591 110, or follow @freefoam on social media.
