Emplas has launched a new ‘real time’ lead generation service with consumer leads generated through its SEO campaigns instantly downloaded to installers.
Accessible through a new dashboard, homeowner enquiries are automatically assigned to members of the Emplas authorised installer network based on postcode, as soon as they are generated.
A push notification automatically alerts installers, who can then respond directly to the prospect to schedule an appointment or assign follow-up by a member of their team.
“The lead dashboard is fully automated but also fully responsive,” explained Jody Vincent, sales director, Emplas.
“Everything happens automatically, so there’s no delay. As soon as we generate the lead through our SEO and consumer marketing campaigns, it’s automatically issued to our customers.
“They can pick it up, respond or assign it from wherever they are. There’s no delay.”
It also gives Emplas customers access to their own CRM, allowing them to not only assign leads for follow-up but track lead progression, creating an ‘out-of-the-box’ solution for lead management.
Jody continued: “You can create and assign different roles with different levels of access, so for example a member of the sales team will only see the leads assigned to them, through to full administrator access.
“Leads are listed according to status so you can see instantly where you are or set future actions. It automates and simplifies lead management making it far less likely that things slip through the net.”
The launch of its automated lead dashboard and CRM follows Emplas’ announcement last month on the launch of its unique integration for WindowCAD, which is designed to simplify remote-selling while offering seamless integration with its own ordering processes.
In addition to eliminating process and supporting installers in selling more effectively, Emplas has also developed a further interface so that quotations are automatically created, pulling in terms and conditions, relevant organisational memberships and service level agreements.
“We’re working to make things as simple as possible. Lead generation, lead management, remote sales, integrated ordering – it’s about working more effectively, winning new business and managing it efficiently to maximise margin,” Jody concluded.
