Organisers of the Fit Show have announced the winning brands of its Best Fit Show Marketing Campaign Awards for 2022: Solar Calibre, Strongdor, DoorCo and Veka. The awards scheme acknowledges exhibitors that delivered outstanding marketing campaigns in the lead up to and during the show, which took place in Birmingham from 10 to 12 May.
The awards are split across two categories: above 70m² and below 70m². This year, as well as one winner being recognised in each category, there is a ‘highly commended’ business in each category too.
Solar Calibre was given the top spot for the over 70m² category, despite it being the business’ debut exhibition appearance at Fit Show. The business was closely followed by Doorco, which scooped the ‘highly commended’ gong.
Gareth Jones, managing director of Solar Calibre Doors, said: “We are absolutely delighted to win this award, which reflects the company values of great customer service, top-quality products and getting the job done. Personally, I have always been a great supporter of Fit, in my time at both Rehau and Profine, so I was pleased to bring Solar Calibre to the show and particularly delighted to have won this award in our debut year.
“However, most important of all is the success we have achieved in sales growth as a direct result of attending the show. We were able to come together with numerous customers looking for an alternative supplier of composite door solutions.”
Ben Aspinall, DoorCo’s head of technology and marketing, said: “For DoorCo, Fit Show 2022 was a resounding success. We met our objectives of connecting with the market and cementing our position as the UK’s leading composite door manufacturer.
“Since the last time we exhibited at Fit Show, there have been quite a few changes at DoorCo. Our campaign, ‘DoorCo is back with much to say’ was complex, and therefore it was vital that our messaging didn’t get confused or diluted. Through working with strategic PR and marketing partners, we delivered a campaign that was coherent and we are incredibly proud that our efforts have been recognised with a highly commended award in the Best Fit Show Marketing Campaign 2022.”
Strongdor, another brand that made its debut at Fit Show, was victorious in the below 70m² category. Veka was also honoured in this category, having been granted this year’s highly commended award for its ‘Fit to Fly’ marketing campaign.
Sarah Cooper, head of marketing and Strongdor, said: “We are delighted to have won the Best Fit Show Marketing Campaign 2022. As the newbies at the show, I wanted to create a campaign that reflected both the strength and fun character of our brand, with the reveal of our steel door mascot, Theodor.
“Fit Show 22 was a huge success for Strongdor, creating lots of new connections and business opportunities. It has most certainly been a worthwhile marketing investment.”
Gemma Swift, PR and events manager for Veka plc said: “We are honoured that our Fit2Fly campaign received the highly commended award at this year’s Fit Show. It was great to be a part of what was a momentous return, after a turbulent time for all. It was an honour to be involved in such a vibrant and dynamic industry event and we are humbled that our efforts were recognised and rewarded.”
Nickie West, Fit Show’s event director, added: “The standard of entries, as always, was extremely high for our Best Fit Show Marketing Campaign Awards. We were inundated with entries and, after an extended period of waiting to run the show, it seemed only fitting that we should recognise more than one winner by creating two categories and adding the extra highly commended positions.
“I’d like to take this opportunity to everyone who took the time to enter, and to say a huge congratulations to all of our winners. The campaigns that were delivered really were fantastic, with a huge amount of effort going into making creatively and highly engaging marketing campaigns that drove visitors to the show in their droves.”
Alongside its marketing award winners, the Fit Show team also recognised and rewarded exhibitors that drove and converted the most visitors to the show. This included categories above and below 60m²; Morley Glass and Strongdor won those awards respectively, and were awarded a monetary discount towards their stand space for Fit Show 2023. Next year’s show returns to the NEC from 23 to 25 May.
