Fensa’s new TV ad, which has been designed to make homeowners aware of the importance of choosing a Fensa approved installation company, has now gone live.
The advert, (click here to view) went live on 5 March and will continue until the end of the year. Supporting the TV ad there will be extensive social media presence, online programmatic advertising, and a TV sponsorship package.
The TV advert will make homeowners aware of the importance of appointing a Fensa approved installer to ensure their replacement windows and doors comply with building regulations, are energy efficient, and registered with their local council. When the work’s complete, homeowners will receive a Fensa certificate as ‘all the proof they need of a job done right’.
The advertisement will be shown across the UK on a range of targeted TV channels that, Fensa claims, will provide more than 190 million ‘impacts’, the number of unique viewings.
Anda Gregory, managing director of Fensa, says the campaign has the clear objective of increasing awareness of the Fensa brand. It will do this by reminding homeowners who need windows or doors replaced, that only by appointing a Fensa approved installer will they receive a Fensa certificate when the work is complete.
Anda commented: “As a result, this will drive homeowners to actively seek out Fensa approved installers to ensure the work is completed satisfactorily in addition to complying with building regulations.”
