The team at Fensa is offering all members access to a range of digital marketing initiatives at a discounted rate. The offer is thanks to the business’ partnership with online specialist ICAAL.
“In an increasingly digital era, online marketing offers a crucial means of promotion and lead generation,” said Lis Clarke, operations director for Fensa and the BFRC, “but it can be daunting for those without much experience. We wanted to support members by partnering with a trusted expert in the field. We have worked with the team at ICAAL for a while now as they have supported members with their ambitious growth plans, but we wanted to up the ante and offer our entire membership reduced rates for ICAAL’s excellent services.”
Chris Tahmasaby, ICAAL’s chief executive officer, added: “We have been working with Fensa for several years, providing innovative lead generation benefits for its members. Due to the success of these initiatives, we are delighted to now be working as the accrediting body’s preferred marketing partner, providing our range of digital marketing services to help members achieve growth.
“Further information on the partnership and our offering can be found online at fensa.org.uk/icaal-marketing. Just some of the services included are SEO, website design, and lead generation. We are also experts in the fenestration industry, so we are perfectly placed to help Fensa further support its members.”
Lis went on to say: “As homeowner purse strings start to tighten, clever and creative marketing is a must-have tool. Now, thanks to our partnership with ICAAL, it’s an affordable one too.
“We’re always looking for ways to improve our offering to approved installers. We firmly believe that, with ICAAL’s vast experience within the fenestration sector specifically, this partnership to provide professional digital marketing will be a fantastic addition to our programme of benefits.”
