FENSA has launched a new installer marketing programme. According to FENSA, the scheme has been designed to help its approved installers realise the full potential of the what is arguably the UK’s most prominent glazing competency scheme, with a suite of ‘expertly tailored and affordable’ marketing strategies.
Working in partnership with CMDi, the marketing specialist that was responsible for FENSA’s recent high-profile TV campaign, FENSA’s new installer marketing package covers Pay Per Click (PPC) and Search Engine Optimisation (SEO), social media management, content marketing and digital & press advertising.
Designed to enable members to concentrate on their core business by removing the hassle and hard work of marketing, FENSA installers can also choose from a range of other services that include design consultation for company branding, logos and van decals; a website re-fresh or re-build including design and messaging enhancements and SEO; assistance with a complete digital marketing strategy; plus homeowner marketing that includes brochures, email templates, Point of Sale (POS) material and even workwear design.
Chris Beedel, FENSA’s director of membership, commented: “FENSA approved installers already have a big advantage in that they are associated with the FENSA brand, one that has renewed recognition with homeowners thanks to the success of our 2019 TV advertising campaign that reached 63% of the adult population in the UK, and culminated in more than 247million viewings over the course of the year.
“We are aware of course, that it is still a very competitive marketplace for installers and that it takes a lot of time and effort to promote your business effectively,” he continued. “It is for this reason that we have launched the new installer marketing package, as not only does it build on the momentum of the TV campaign, but it will help installers to communicate and reinforce the advantage of FENSA membership to homeowners, helping them to stand out from the crowd and ultimately, win more business.”
Dianne Lucas, managing director of CMDi, added: “Marketing is a vital element of any business growth strategy, but it needs to be constantly managed and monitored for it to work properly and this can often stretch the resources of busy installation companies. With FENSA Installer Marketing, installers can be relieved of this burden by selecting a tailor-made marketing plan that will not only precisely suit their requirements but will demonstrate a much more effective use of their marketing budget as a result.”
For more information on the FENSA Installer Marketing package, please visit: www.cmdi.co.uk/special-services/fensa-installer-marketing/
