FENSA has unveiled a new lead generation website, scheduled to go live this April, that will enable its approved installers to provide quotes directly to homeowners who are actively searching for FENSA registered companies.
The service will operate in a similar way to existing online platforms that are designed to connect tradespeople with customers searching for home improvement quotes. The FENSA adaptation of this service will be focused exclusively on connecting with homeowners that are looking for window installation companies and, crucially, will be completely free of charge for FENSA approved installers.
Chris Beedel, FENSA director of membership, commented: “Our market research has shown that 73% of homeowners considering replacing their windows or doors say they would only use a FENSA approved installer to carry out the work, a statistic that is supported by the fact that we receive over 15,000 postcode searches a month on the FENSA website, from consumers who are searching for their nearest FENSA installer.
“The introduction of our new lead generation website this April will allow our approved installers to gain direct access to this demand – for free. Homeowners will not only be able to look for FENSA registered companies in their area, but they will also be able to post the job details, including desired materials, products, budget and timeframe, which will then be emailed directly to those businesses, who can then respond with a quote or a home visit.”
In order to take advantage of the new service, FENSA is urging all its existing approved installers to register as soon as possible so that their company details are included in the website when it goes live in the Spring. Users will be provided with log-in details to a dashboard that is designed to help manage any leads as well as monitor the progress of them throughout the year.
Any new companies considering joining the FENSA approved installer scheme will also be added automatically to the lead generation site once they become approved members.
The new lead generation website is the latest in a series of new initiatives from FENSA that have been introduced as part of renewed efforts to extend the services it offers to its approved installers. These include a new suite of specialised business-related insurance products, plus the introduction of a new installer marketing package that offers a range of tailored marketing strategies – all of which follow in the wake of FENSA’s 2019 TV advertising campaign, that is said to have culminated in more than 247million viewings over the course of the year.
